Liam launched a clothing label this week.
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Named after a track by The Jam, Pretty Green will, according to its press release " Encapsulate the style and swagger of the most iconic front man of our generation". No matter what you think of my fellow Burnage-bred, sun-sheeeeiiiine singing arrogance machine, he is the best front man since Kurt Cobain (anyone who says Axl Rose, fuck off now). Style wise, he's missed as much as he's hit, but this line will be heavily mod influenced, which is a safe bet.
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I'm looking forward to seeing the sample images... I'd have money on the coats being excellent.
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