I told you back in April about this kid (and even gave you the mp3 for free). He's the next big thing across the pond (where it appears Rock & Roll has died, and poppy Rap&B is the way to go).
I didn't mind this track a few months back, it grew on me. But, thanks to radio-playlist ubiquity, I'm starting to get super-tired of this. Now we've got a video (directed by Kanye West), and so no doubt it will be an ever-present on TV now too. See what you think...
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