American Apparel = Pervs?

Yes that ad is real... American Apparel is the ethically sound, reasonably priced, colourful clothing retailer that makes all of it's clothes in Indian Sweatshops downtown L.A., and pays their staff excellently. Being a cynic, I thought this all sounded too good to be true and, sure enough, they have recently endured a smear campaign (about their 'squeeky clean image' being a load of old bollocks). I always thought American Apparel's ad's were quite good, then I thought about why... lots of girls not wearing much (I'm a man, after all). Then I read this story, and whilst elements are initially funny, the adult in me kicks in and I think... why would I want to give my money to this gimp?