Not happy with having the second biggest grossing film of all time, the studio behind 'The Dark Knight' are planning a special Oscar-time reminder-release, no doubt spending some of the Billion Dollars it has made worldwide, thus far, on specifically marketing Heath Ledger's Joker as a Oscar-worthy performance.*
Now, the film was great and the performance was great too. But this is too contrived and probably unnecessary. He's a shoo-in for a nomination. Why spend more cash trying to buy him votes? He's dead, he won't care. Personally, I can't imagine that his was the best performance this year in a leading role (don't try and tell me he was a supporting actor), and if he wins it will always have that "did he win because he's dead?" question hanging over it.
Desperation to get a trophy on the studios part is sullying a memory here, and I don't like it. Is the boss over at Warner Brothers doing this for Heath's family, or to add the few more dollars in revenue that an "Oscar Winning Performance" tagline brings in?
And the biggest joke of all? Who thinks this film or this performance needs MORE publicity?
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(Picture is the Joker Doll by Hot Toys)
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